Use case

AI TVC Pre-visualization Generator

Generate motion pre-vis before the shoot to see near-final footage

  • Motion pre-vis for every shot
  • Confirm camera moves, pacing, and mood
  • Align creative direction at pitch stage
  • Assemble a full trailer for the pitch

What is it

AI TVC pre-visualization turns each storyboard shot into a motion pre-vis clip: image-to-video or text-to-video generates camera motion per framing and move spec so directors and clients confirm camera moves, pacing, and mood before the actual shoot. Versus static boards, motion pre-vis is closer to final footage, aligning creative direction at the pitch stage and cutting post-shoot rework. Multiple pre-vis shots can be assembled into a full trailer with Video Merge in a workflow, with music and captions, for the pitch.

How it works

Done in 4 steps

  1. 1

    Set shots and storyboard

    Break shots with Auto Director first, or import an existing shot sequence as the pre-vis basis.

  2. 2

    Generate shot pre-vis

    Use AI Video to generate a motion pre-vis clip per shot from framing and camera-move descriptions.

  3. 3

    Review and iterate

    Check motion smoothness and pacing, and adjust the prompt to regenerate when needed.

  4. 4

    Assemble a pitch trailer

    Use Video Merge to assemble pre-vis shots into a full trailer with music and captions for the client pitch.

Related tools and templates

Quick entries picked for this use case

Frequently asked questions

Can AI pre-vis replace the actual shoot?

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It is primarily for pitching and creative validation, aligning clients and crews on shots and pacing before filming. For social short ads, AI pre-vis footage can run directly; for high-end TVCs, pre-vis guides the production shoot.

Can I control specific camera moves and framing?

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Yes. Describe framing (close-up/wide) and camera moves (push, pull, pan) per shot, and AI Video generates the corresponding motion.

Can multiple pre-vis shots become a full trailer?

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Yes. Use Video Merge in a workflow to assemble pre-vis shots into a full trailer to the beat, with music and captions, ready for the pitch.

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